Customers engaging with retail brands are now moving online as a primary platform of communication, and the number of them doing so on Social Media is constantly increasing. With the rise of Social Media use globally by consumers and businesses are associated risks.
Fake brand profiles are a plague on social media, and their risks and dangers shouldn’t be underestimated. Since the beginning of our new connected world, companies have been encouraged to have a presence on social media networks and engage with their followers and fans; but as always, criminals followed them on this new journey.
Do you own a business or have a social media presence? Are you part of the Marketing or Security team within your company? If you answered “Yes,” then you need to be aware of the latest scam being used by cyber-criminals to damage your brand reputation and steal from your business: watch out for angler phishing!
FraudWatch International has recently launched a low cost business protection model called Site Takedown, which protects Small to Medium Enterprises (SMEs) against online abuse.
We’ve all seen them being shared on Facebook or have received them as emails. You are given the chance to “Win a $500 Gift Card!” from a prominent Australian retailer. All you have to do is “call” a particular phone number or “share” the link on Facebook.
Organisations are now using Social Media as a main stream communication channel to conduct their business. This has brought about a unique set of challenges with the criminals turning to this medium to target and perpetrate their crime. Criminals can easily set up fake or duplicate media accounts, readily establish trust and act in a fraudulent manner.
Cyber-criminality is inseparable from the Internet: it is a permanent resident of the World Wide Web. Hackers and other scammers don’t get tired of deceitful schemes; it’s their favourite game. Targeting a large number of people at the same time when they have their guard down, such as on social media, is extremely profitable for the criminals.